Breadcrumb Schema Generator

Generate BreadcrumbList JSON-LD for your page hierarchy.

Level 1 name

URL

Level 2 name

URL

Level 3 name

URL

Optional on the final item.

JSON-LDhtml

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://example.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Category",
      "item": "https://example.com/category"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Current page"
    }
  ]
}
</script>

Markup must match visible content

Google requires structured data to represent what is actually on the page. Marking up a rating, price or FAQ that a visitor cannot see is a spam policy violation and risks a manual action.

What does Breadcrumb Schema Generator do?

Create BreadcrumbList structured data so search results show your site hierarchy instead of a bare URL. This is one of the few schema types that still reliably changes how results are displayed.

How to Use Breadcrumb Schema Generator

1
Add each levelHome, then category, then the page.
2
Enter names and URLsAbsolute URLs, matching your real structure.
3
Copy the JSON-LDPaste it into the page.

Key Features

Add as many hierarchy levels as your site needs
Positions numbered automatically from 1
Absolute URL validation for every level
Preview of how the breadcrumb appears in results
Guidance on omitting the URL for the final item

Frequently Asked Questions

Do breadcrumbs still show in search results?

Yes. Breadcrumb markup remains one of the reliably rendered rich result features — Google replaces the URL line with your hierarchy, which is more readable and can improve click-through.

Should the last item have a URL?

It is optional. Google accepts the final item with or without one. Omitting it signals that it is the current page, which matches how breadcrumbs are usually rendered visually.

Do breadcrumbs need to be visible on the page?

Google recommends it strongly, and visible breadcrumbs help users navigate regardless of markup. Markup describing a hierarchy that does not exist on the page is a policy risk.

Must breadcrumbs mirror the URL structure?

They should reflect how a user reached the page, which usually matches the URL structure but need not exactly. Consistency between navigation, URLs and markup is what makes a site legible to crawlers.

Runs in your browser

Analysis runs on the text or HTML you paste, inside your browser. Nothing is fetched from your site and nothing is uploaded, so the tools work on staging environments and pages behind a login.

How the rest of the site handles data