Schema Markup Generator

Generate valid JSON-LD structured data for common types.

Schema type

Organisation name *

Website URL *

Logo URL

Description

Social profile URLs

One per line.

Required properties missing

Fill in Organisation name, Website URL before the markup can be generated. Incomplete structured data is worse than none.

What does Schema Markup Generator do?

Create JSON-LD structured data for the schema types that actually earn rich results: Organization, LocalBusiness, Product, Recipe, Event, Person and WebSite. Required properties are enforced so you never ship incomplete markup.

How to Use Schema Markup Generator

1
Pick a schema typeMatch it to what the page actually is.
2
Fill in the propertiesRequired fields are marked.
3
Copy the script tagPaste it into your page head or body.
4
Validate itUse Google’s Rich Results Test on the live page.

Key Features

Seven schema types covering the most common rich result opportunities
Required properties enforced — incomplete markup will not generate
Recommended optional properties suggested with an explanation
Output as a ready-to-paste script tag
Warns when your page content would not support the markup

Frequently Asked Questions

Does structured data improve rankings?

Not directly. It makes a page eligible for rich results — star ratings, recipe cards, event listings — which can substantially improve click-through rate. Google has been clear it is not a ranking factor in itself.

Why JSON-LD rather than microdata?

Because it is Google’s recommended format and it sits in a single script block, separate from your markup. Microdata and RDFa require attributes scattered through the HTML, which is far harder to maintain.

Can I mark up something my page does not show?

No. Google requires structured data to represent visible page content. Marking up a rating or price that does not appear on the page is a spam policy violation and risks a manual action.

How do I test my markup?

Google’s Rich Results Test checks eligibility for specific features, and the Schema.org validator checks general vocabulary validity. Test the live page, since both fetch the URL.

Runs in your browser

Analysis runs on the text or HTML you paste, inside your browser. Nothing is fetched from your site and nothing is uploaded, so the tools work on staging environments and pages behind a login.

How the rest of the site handles data