UTM Link Builder

Build tagged campaign URLs that track correctly in analytics.

Destination URL

Channel preset

Campaign source *

Where the traffic comes from: google, newsletter, partner.

Campaign medium *

Channel type: email, cpc, social, referral.

Campaign name

The specific promotion.

Campaign term

Paid keyword. Optional.

Campaign content

Distinguishes two links in the same email. Optional.

Force lowercase

UTM values are case-sensitive — Facebook and facebook become two separate sources. This is the single biggest cause of messy campaign reports.

Tagged campaign URL

https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch

Never use UTM links internally

An internal UTM link starts a new session and overwrites the original acquisition source, so you lose the record of how the visitor actually found you. Use event tracking for internal clicks instead.

What does UTM Link Builder do?

Create campaign URLs with UTM parameters that analytics tools read consistently. Case and naming inconsistencies are the main cause of fragmented campaign reports, and this builder normalises them for you.

How to Use UTM Link Builder

1
Enter the destination URLThe page you are sending people to.
2
Set source and mediumBoth are required for the campaign to register.
3
Name the campaignUse a consistent convention across your team.
4
Copy the tagged URLReady to use in your campaign.

Key Features

All five standard UTM parameters plus custom ones
Automatic lowercase normalisation, since UTM values are case-sensitive
Presets for email, social, paid search, display and affiliate channels
Correct percent-encoding of spaces and special characters
Existing parameters on the URL preserved rather than overwritten
History of recently built links, stored only in your browser

Frequently Asked Questions

Which UTM parameters are required?

utm_source and utm_medium at minimum — without both, analytics tools often fail to attribute the visit as a campaign. utm_campaign is strongly recommended; term and content are optional.

Are UTM values case-sensitive?

Yes, and this is the single biggest cause of messy campaign reports. "Facebook" and "facebook" become two separate sources. The builder lowercases everything by default to prevent it.

Should I use UTMs on internal links?

No. Internal UTM links start a new session and overwrite the original acquisition source, so you lose the record of how the visitor actually found you. Use event tracking for internal clicks instead.

What should utm_medium be?

The channel type, not the specific site: email, cpc, social, referral, affiliate, display. Keeping medium to a small controlled vocabulary is what makes channel reports usable.

Runs in your browser

Links are built in your browser and never transmitted. The recent-links history is stored in your own browser storage and can be cleared at any time.

How the rest of the site handles data